Tips for Running a Successful Business
Have you been running a business for a while now, and you feel that you need to push it to the next level? Here are some time-tested tips that will allow you to successfully do that.
Put More Emphasis On Customer Experience
Customer experience or (CX) is set to become the primary differentiator in the coming few years—that’s if it has not already, more than the product and price.
CX can be defined as the impression that a customer leaves, which affects the customer’s perceptions of your brand on every phase and touchpoint of their journey. One thing about customers is that they want and expect a good experience from the start to the end.
Statistics have revealed that 86% of all customers are willing and ready to pay a premium for good customer experience. Moreover, 73% list customer experience as a critical factor when making a purchase decision, and 65% claim that customer experience has more influence compared to advertising.
So, the question is, are you ready to offer a great customer experience? Have you surpassed your goals in terms of delivering on your customer experience? Well, you should be doing that right now if you are not!
Don’t Forget To Listen
There are lots of options for you when it comes to listening to and collecting feedback. You can choose to participate in social listening, conduct surveys, gather feedback by emailing, asking, or just calling.
The thing is, people will talk about you and your brand—whether you tell them to or not. So, the question is, do you listen and consider what they say?
Ensure that you listen to the market, as well as your customers. Be flexible and make the necessary changes. However, you shouldn’t change your core values, objectives, and beliefs.
Improve Your Leadership Skills
It’s important to make sure that you develop and improve on your leadership skills and qualities needed to build the long-term vision of your business. Good leaders should show integrity, empathy, accountability, vision, humility, influence, as well as organizational direction to achieve their desired goals.
Even if you are a new business owner without employees, it’s your responsibility to make sure that your business succeeds. As the business continues to grow, employees will start to come on board, and this is where you will need to exercise your leadership skills.
So, do you have the much-needed leadership skills? If so, sharpen them. If not, get them!
The trust that you build with your customers is the foundation of your business. Statistics indicate that 91% of customers say that they are more likely to purchase from a brand that they trust. To develop this, ensure that your business meets and exceeds their minimum expectations, build a loyal customer base, and ensure that your product does what you claim it does.
Spread Your Brand Message
You need to get the right brand message to the right people, and at the right time.
In 2020, you will need to embrace the digital revolution in your marketing and communication to achieve this. There are two questions that you will need to ask yourself:
- Where are most of your customers? Online.
- What’s their preferred method of communicating and engaging with businesses? Digitally.
The following are the most common ways of communicating with your potential customers:
- Email marketing and outreach
- Social media
- PPC ads
- Business website
- Content marketing
It’s important to make sure that you capitalize on omnichannel marketing if you want to attract new prospects, and also keep your existing customers happy. Moreover, you will need to incorporate the different channels used by today’s consumers into a single, flawless experience.
Your customers want to browse, engage, connect, communicate, advocate, and purchase in their terms, and their preferred ways. If you don’t provide all these for your customers, they will find someone else who can do that.
Grow Your Platform
For a business to be successful, it must develop a primary platform where it can share its message to its target audience. There are different platforms that you can use to attract new customers. Some of these platforms include Facebook, digital ads, email marketing, Twitter, Instagram, and search engines. However, you should make sure that you focus your efforts on a primary platform that you own.
A new business’ branding, tone, design, and personality should be aligned across each marketing channel and direct customers to a newly created website. If you have a new website, it should give you a channel that you can use to market your content. Having high-quality and valuable content should drive leads and traffic to your website.
Having a good and effective marketing strategy is one of the most effective ways to stand out in today’s market place that’s already overcrowded. However, Nathan says that it’s not easy to create high-quality content consistently. That’s the reason why most successful businesses opt to outsource content creation.
Polish Your Sales Process
You should refine your sales process, and then measure your efforts with the right software and team. This allows you to achieve more with less effort.
Rather than using different platforms, email tools, and spreadsheets, consider condensing your sales process into one, unique CRM and sales platform. When you utilize a blend of the correct sales tools, you’ll realize that you can save a lot of time every week, and you can boost your close rate by 28%.
Using the right tools assists you to meet and exceed customer expectations in a better manner. If you want to meet these expectations, you should make it possible for your digital visitors to contact you within the shortest time possible—and this can happen when you implement a callback solution, like a CallPage. When you implement this tool on your web page, it allows an immediate conversation and connects prospects with a business owner within 30 seconds. This, in turn, has a direct, and positive influence on the conversation rate, as well as your sales results. Live chat software, on the other hand, can assist in addressing the need for instant responses.
Ensure that you have a detailed list of the things that you do, and then break it down into simpler steps. Do you have any activities and tasks that you can delegate or outsource without compromising on quality? This allows you to concentrate on the 20% that will give you 80% of your result.
Today, almost everything that you do in your office can be done online. This allows you to get out of your office occasionally. You should capitalize on this opportunity to attend events, engage in personal and face-to-face communication, and network with other people, as all these are essential parts of your business’ success.